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Notes from Visalaw.com Blog
Tuesday, October 24, 2006
WEB MARKETING
Folks here may know that I co-author the American Bar Association book THE LAWYER'S GUIDE TO MARKETING ON THE INTERNET. The book will be coming out in a third edition next year, but if you want to read a superb resource on the subject in the mean time, take a look at purchasing a report prepared by my co-author Deborah McMurray entitled AmLaw 100 Web Sites 2006 - An Analysis of Ten Foundational Best Practices. You can find it online at http://www.deborahmcmurray.com/amlaw100/.
The report provides readers with an excellent analysis of the most important elements of a law firm web site and then analyzes the web sites of the country's largest law firms to see which ones do the best job in each of the best practice categories. I found the report to be very helpful in reviewing our own web site and as we begin planning a major overhaul of www.visalaw.com, I have many of Ms. McMurray's suggestions in the back of my mind.
As an aside, Deb McMurray is one of the very top law firm marketing professionals in the United States and her expertise in this field goes back to the very earliest days of law firm Internet marketing. She's seen the long development in this field and that's reflected in her report. Buy it!
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