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Authors
- Gregory Siskind, Deborah McMurray and Richard
Klau
2nd edition, American Bar Association, Soft Cover, ISBN
1-59031-118-3, xv + pp. 248, USD 79.95
To order a copy write
to ABA Service Center, P O BOx 10892, Chicago, IL 60611, USA or
phone 800-285-2221
The internet, with a firm website,
intranet, extranet and email, is a must in 2002. Despite dotgones,
it is here to stay – for better client service, useful information,
speed and communication. This title teaches a lawyer how – from the
marketing perspective
Contents include –
- choosing web consultants
- deciding firm marketing strategy,
- using email with netiquette
- focusing on promotional, informational, interactive and
navigational content
- syndicated content, multilingual sites and material for
handheld devices
- webinars, streaming audio and weblogs
- measuring results of internet efforts – an excellent chapter
- web ethics for online marketing
- a sample web hosting proposal and agreement
- sample Requests for Proposals
- a very detailed analysis of 2002 Internet Marketing Attorney
website reviews and awards
In plain language, the
book gives useful tips to exploit technology for focused legal
practice and client relationships. Co-written by three entrenched
names on the net, it is handy and useful. Website snaps and useful
links add value. Get your copy
today!
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